Service Tool: The APA Private Practice Helpline

Operation: May 2022 - February 2024.

I developed a customer consultation "hotline" for APA members needing expert advice regarding the business aspects of running a priviate practice.

Program Highlights

  • 900+ completed calls
  • Net Promoter Score of 91 out of 100
  • Award of Excellence in Marketing Achievement: 2023 The Communicator Awards

Testimonals from customers

"This is a much-needed resource and is very useful for the next generation of psychologists."

"My consultant was knowledgeable regarding my concern and personable as well. I was highly satisfied with his consultation and with the service."

"The APA Private Practice Helpline was worth the full price of my APA dues."

Key contributions:

  • Oversight of the service from launch in May 2022 to its completion in February 2024.
  • Developed a workflow for the daily operation of the service.
  • Key point of contact for the "experts/consultants" taking calls from APA members.
  • Lead the marketing/promotional strategy for the service.
  • Developed content marketing (email, PDF checklists and videos) in support of the service.
  • Responsible for metrics tracking and reporting to company leadership.

Promotional Content Samples