It's all about sharing the vision and inspiring others to create content that connects with audiences. I build interdisciplinary teams of content writers, editors, designers, multimedia experts and social media managers. Provide them with the guidance and tools needed and then let them loose. My style is to nurture talent, support them and ultimately work for them.
Being able to look at a company's brand and identify what audiences connect with is a key aspect to creating content that moves the needle. Once I get to know your brand, I'll develop a content strategy that speaks directly to your audience.
Once great content is created, it's time to promote it. I'll use a multichannel (email/newsletter, social media, SEO, internal/external advertising)marketing approach to get your content in front of a targeted audience leading to conversions/revenue generation.
I tell the stories that engage and motivate audiences/consumers to buy your product, join/subscribe to your organization/service or sell advertising space on your website. This expertise has developed over a 20-year period working for big name media companies and non-profit associations.
I started out working in the world of news. Creating editorial content is one of my passions. Journalism best practices (who, what, where, when, why, AP style etc.) serves as the foundation for the content I create.