Building and Sustaining a Thriving Private Practice: From Start to Finish | APA

Launched in 2021

APA wanted to enter the continuing education (CE) space which is revenue generating and an important value-add for APA members -- CE credits are a requirement of licensure for clinical psychologists. I developed a ten-part continuing education series designed to take members through the lifecycle of owning a private practice. It was very successful, helping to generate over $100k in revenue. In 2022, I followed it up with another 5-part series, Building and Sustaining a Thriving Practice: When to Call in Outside Help.

Length: 60-minutes

Frequency: 10-part exclusive series

Results: Over 3000 registrations | $100K+ revenue

Key contributions:

  • Developed the concept and name of the series
  • Identfied and hired the host and 20 presenters
  • Worked with the host to develop/refine the topics for each session
  • Reviewed presentations to ensure they were in keeping with APA's standards and policies
  • Managed the marketing and promotion (email, social, house ads)
  • Produced each live event and served as the APA announcer
  

Supercharge Your Presence | APA

Lauched in 2018 - present.

This webinar series is designed to generate engagement with members and lead generation for new members.

The program topics aim to help members at all career stages build their professional persona.

Length: 60-minutes

Frequency: 5-6/year

Fee/Cost:Free/Benefit of membership

Registrations/year: +10K

Key contributions:

  • Developed the concept and name of the series
  • Identfied and hired the two main presenters
  • Work with main presenters on topics
  • Review presentations to ensure they are in keeping with APA's standards
  • Manage marketing and promotion (email, social, house ads)
  • Produce each live event and serve as host
  • Prep and edit recording for publication
  

How Did You Get that Job? | APA

Launched in 2017 - present

This webinar series is designed to generate engagement with members and lead generation for new members.

In this series, APA interviews people with psychology degrees working in various fields to find out how they got their job and what they do on a daily basis. These live or on-demand presentations also provide members with practical skills that will help them find, secure and keep a job.

Length: 30-minutes (talks), 60-minutes (workshops)

Frequency: 6/year (talks), 4/year (workshops)

Fee/Cost:Free/Benefit of membership

Registrations/year: +7K

Key contributions:

  • Developed the concept of taking the print column and evolving it to a webinar series
  • Identifed APA staffer to host series
  • Indentify and contact the guest psychologist featured in each interview and workshop
  • Produce live event and serve as host for workshops
  • Manage the marketing and promotion (email, social and house ads)
  • Prep and edit recording for publication.